Christiansen Davis, LLC Amends Law Suit to include 800 Individual Consumers Injured by Chaz Dean’s WEN Hair Products sold by infomercial giant Guthy-Renker.
The law firm of Christiansen Davis, LLC has added new plaintiffs in a California federal court lawsuit, bringing the total number of consumers who suffered extreme hair loss and other injuries caused by Wen Hair Products to 800.
Mediation negotiations for this lawsuit will begin in summer of 2016, and it is expected to take up to two years to complete negotiations for all 800 plaintiffs.
As described in the complaint, the products are designed, manufactured and sold by Chaz Dean, the self-purported hair stylist to Hollywood’s Who’s Who, and Guthy-Renker, the direct marketing giant behind Proactiv and other beauty care products.
The companies have marketed the products heavily, using nearly round-the-clock infomercials and television advertising with celebrity testimonials, the Internet and popular beauty magazines.
The companies claim the products drastically improve the health and appearance of hair in just one use. As explained in the complaint, the companies also claim that regular shampoos damage the hair. They instead encourage consumers to use large quantities of the WEN products, describing them as “gentle enough to use every day” and claiming, “You can never use too much! The more you use, the better the results.”
In fact, as detailed in the Complaint, the products cause severe and possibly permanent damage to hair, including hair loss to the point of visible bald spots, severe hair breakage, scalp irritation and rash—even infection. The amended complaint, which can be obtained on the CD website at www.cdfirm.com, includes photos of injuries linked to use of the products.
Rather than share information that could have helped injured consumers, Christiansen Davis, LLC understands that the companies denied having received any other complaints when many of the women called for help. As explained in the Complaint, the companies also apparently removed negative online reviews about the products that might have warned these 800 unsuspecting consumers and helped them avoid their injuries.
Attorney Amy E. Davis, lead counsel for the victims, says that the companies have continued to relentlessly market the products, but now as the “new WEN” although there is no obvious change in the formulas.
At this time, the complaint includes 800 men and women residing in nearly every state of the U.S. and one claimant from Canada. Davis expects more will be added, as the firm is being contacted by more victims on a daily basis.
For more information about the lawsuit, contact Amy E. Davis by phone at (214) 838-3501.